Privacy Policy

Effective Date: October 20, 2026 (replaces the October 12, 2026 version)

FRESH CONNECTS LLC, a California limited liability company ("Fresh Connects," "we," "us," or "our"), operates a business-to-business marketplace and communications platform that connects food and supply wholesalers, retail buyers and service providers across the United States. This Privacy Policy explains what information we collect, how we use and share it, how long we keep it, and the rights you have. The Service is for businesses; the personal information we handle is mostly business-contact information about the people who work for our users and their customers.

Notice at Collection

We do not sell personal information or share it for cross-context behavioral advertising. We use sensitive personal information only to provide and secure the Service.

1. Information We Collect

We collect information you provide directly and information generated by your use of the platform:

• Account information: business name, contact name, e-mail address, phone number, business address, city and state, the type of business, and — for team members and additional locations — the names, logins and contact details the account holder adds, or that a new team member enters when joining with the business's join code (name, mobile number and an optional e-mail).
• Sign-in security: your password (stored only as a hash) and, if you turn on two-factor authentication, the phone number or e-mail address you choose to receive codes at or the fact that an authenticator app is enrolled.
• Transaction data: price lists, products browsed, orders placed and their status, quotes requested, delivery fees and minimums, credit limits and payment records a seller keeps for its customers, and messages exchanged with other marketplace participants.
• Text, WhatsApp and call data: if you use text (SMS), WhatsApp or phone (voice) ordering, including WhatsApp calls, the phone number you contact us from, the content of your messages (and any photo you text with an order), and — for calls — a written transcript produced by automated speech recognition, so we can process and fulfill your orders. We do not record or keep call audio. Calls are converted to text in real time, and we keep only the written transcript, which is saved with the order so the seller can check what was said.
• Content you upload: price-list files, product photos and promotional videos a seller chooses to publish. Price-list files and photos are read by our artificial-intelligence provider to build the list you review.
• Ordering without an account: if you order through a seller's order link or counter card, the business name, contact name, phone number, e-mail and delivery address you give with the order. They go to that seller with the order.
• One-time codes: when you ask for a code — to open a seller's counter card, to open a delivery ticket, to join a team, or to confirm a business's main phone number — the phone number or e-mail address the code goes to. A code is kept only in scrambled form and stops working after 10 minutes. A counter-card visitor who confirms a number or e-mail is saved in that seller's customer contacts.
• Delivery tickets and problem reports: a buyer who opens a seller's delivery ticket can confirm the delivery or report an item as short, damaged or wrong, with a note and up to six photos. The report and its photos are kept with the order and shown to the seller; a new report on the same order replaces the earlier report's photos.
• Addresses for suggestions and distances: when you type into an address box, what you type is sent to OpenStreetMap's Nominatim service to suggest matching addresses. Business addresses are also sent to it to work out how far buyers and sellers are from each other.
• Seller's permit or business licence: your seller's permit or business licence number, and when an administrator or a wholesaler marks it verified (who and when). We use it to treat resale buyers correctly for sales tax and to keep the marketplace to trade buyers.
• Supplier invoices and price lists you upload: the file and the lines we read from it. We use them to update your costs, stock and inventory. Our artificial-intelligence provider reads the file. The file is kept only while you review it: it is deleted when you apply, save or cancel the review, or after 7 days without activity. The lines you apply become part of your product, cost, stock and purchase records.
• Photos of a stock count: a photo of a count sheet, or of any list you wrote, is read by our artificial-intelligence provider to fill in your counts. Nothing is saved until you save the counts, and the photo is not kept.
• QuickBooks® Online, if a wholesaler connects it: so that a wholesaler's Fresh Connects orders and its own books agree, we create customers, products/items and invoices in that QuickBooks company, and a payment only when someone at the wholesaler records one in Fresh Connects (a refund it records there goes over as a credit memo). The wholesaler chooses, for invoices, payments, customers, items, cost prices and stock, whether each is sent to QuickBooks, brought in from QuickBooks, both, or neither; cost prices and stock are off until it turns them on. When it chooses to bring them in, we read its QuickBooks customers into its customer list, its items into its products (a new one stays hidden until it has a price), an item's purchase cost into a product that has no cost of its own, an item's quantity on hand into the matching product's stock, and its QuickBooks invoices that Fresh Connects did not create, which are shown, read-only, on the wholesaler's statement and that customer's statement until they are paid. Nothing the wholesaler entered in Fresh Connects is overwritten. When it chooses to send them, we also create its customers and items as it adds them, write a product's cost onto its QuickBooks item, and record a new stock item with its count and each counted change of stock as an inventory adjustment. If the wholesaler turns on the Pay now link, the invoices we create also carry the buyer's billing e-mail address and allow online payment, and we read QuickBooks' payment link for each invoice so the buyer can pay it on QuickBooks' own page. Fresh Connects never sees or stores card or bank details. We void an invoice only if we created it, we remove a payment only if we recorded it and the wholesaler undoes it, and apart from the cost and stock updates the wholesaler turns on, we never edit or delete anything else in the wholesaler's books. We read back the invoices we created and the payments applied to them (the amount, date, payment method and reference, such as a check number) so each order shows whether it is paid, partly paid or unpaid; QuickBooks tells us when one of them changes. We also read the wholesaler's list of income accounts (so it can choose where sales post) and look up the customers, items, invoices and payments we need so nothing is created twice. We keep what the connection needs: the QuickBooks connection keys and the QuickBooks company number are stored encrypted, together with the QuickBooks numbers of the records we created or linked, those payment details on each order, and a short sync history (what happened, for which order, and any error code; never a name, an address or an amount).
• Assistant and automation data: the questions you type to the in-app assistant, the requests you give the order builder, and the automated responses, kept with your account so we can process them and review errors.
• Usage data: pages visited, features used, search queries, and actions taken within the app — used to improve the platform and to meter usage that is billed to wholesalers (Terms, Section 4).
• Device and technical data: browser type, device type, IP address, error logs, and — if you enable them — the push-notification registration for your browser or device.
• Cookies and local storage: we use browser storage to keep you signed in, remember your preferences, and improve performance. We show a cookie notice on first visit. We do not use advertising cookies or sell data to ad networks.

Where it comes from: from you; from the business you work for, when it adds you as a team member or location; from your trading partners, when a wholesaler adds you as a customer or a buyer records a supplier; automatically from your browser or device; and from QuickBooks Online, if a wholesaler connects it.

2. How We Use Your Information

• Operate the marketplace — matching buyers with the sellers that serve their city and state, showing prices and availability, processing orders and quotes, and enabling communication between parties.
• Interpret orders with automated tools — text, WhatsApp, voice and web requests are interpreted by automated systems, including artificial intelligence, to build orders, suggest products, read uploaded price lists, invoices and photos and answer questions about the Service. For calls this includes converting your speech to text in real time and keeping the transcript so the order can be processed accurately and the Service improved.
• Bill and meter — count text, WhatsApp and voice usage and subscription periods so the account holder is charged correctly; send statement, payment-reminder and low-balance notices.
• Send transactional communications — order confirmations and status updates, a receipt when a seller records a payment on your order, a "payment received" message when the wholesaler's QuickBooks records a payment on your order, price lists, quote notifications, account approvals, security codes and the one-time codes you ask for, by e-mail, text, WhatsApp, voice or push notification. Marketing messages go only to customers who have opted in, at a seller's request; you can opt out at any time (reply STOP to a text, or change your notification settings).
• Publish aggregated market statistics — for example a public range of current wholesale prices for a produce item in a market. These statistics are de-identified, are shown only when enough sellers contribute that no single seller can be identified, and never include a seller's or buyer's name.
• Improve the platform — analyzing usage patterns and errors to make Fresh Connects faster, easier and more useful.
• Provide support — diagnosing issues and responding to inquiries. Support staff may view your account in a support mode; those sessions are logged.
• Maintain security — detecting fraud, abuse and unauthorized access, and verifying identity for sensitive actions.

3. How We Share Your Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only in the following circumstances:

• With the marketplace participants you transact with: when you place an order, request a quote or exchange messages, the other party sees the information necessary to fulfill that transaction (for example your business name, contact details, delivery address and order details). A seller can also see which of its customers are "known" to it (a prior accepted order, a credit record or a contact it added) and may limit its prices to known customers. A seller's order link opens that seller's list for one customer, with that customer's recent orders and the items it orders most ("Your usual"); anyone who holds the link can see them, so keep it to yourself.
• Off-platform supplier names, to administrators only: when a buyer uploads an invoice from a supplier that is not on Fresh Connects, that supplier's name may be shown to Fresh Connects administrators as a name and a count only — never the buyer and never the prices.
• Within your own business: team members and location accounts under an account holder see the business's information according to the role the account holder gives them.
• QuickBooks data stays with the business that connected it: we use it only to keep that wholesaler's orders and its own books in step. The wholesaler's team, according to the roles it gives them, sees it; the wholesaler's buyer sees whether its own order is paid, when the wholesaler offers one, the QuickBooks payment link for its own invoice, and, when the wholesaler brings them in, its own open QuickBooks invoices on its statement. No other user or business sees it. The wholesaler's AI assistant may use that wholesaler's own QuickBooks payment information to answer that wholesaler's questions; our artificial-intelligence provider processes it only to give that answer and, under our agreement, does not use it to train its models. We share QuickBooks data with no other third party. Fresh Connects support sees it only in the logged support mode described in Section 2. Any statistics we publish are aggregated and anonymized and never identify a business, its customers or its prices.
• Service providers that process data on our behalf under contracts that restrict their use of it: Railway (cloud hosting and database); Resend (e-mail delivery); Twilio, which delivers text messages and WhatsApp messages and connects phone and WhatsApp ordering calls, with its speech partners Deepgram, ElevenLabs and Google, which convert speech to text and text to speech in real time during a call (WhatsApp itself is operated by Meta Platforms and subject to its terms); Anthropic, our artificial-intelligence provider, which processes message content, call transcripts, order requests, uploaded price lists, invoices and photos to generate the automated responses described above and, under our agreement, does not use that data to train its models; and an uptime-monitoring service.
• Outside services, under their own terms: OpenStreetMap's Nominatim service receives addresses to suggest matches and work out distances; Google Fonts serves the app's fonts; and Google Translate runs the language picker on the pages that show it. See the Cookie & Local Storage Policy.
• Legal requirements: we may disclose information if required by law, court order or governmental request, or to protect the rights, property and safety of Fresh Connects, our users or the public.
• Business transfers: if Fresh Connects is involved in a merger, acquisition, financing or sale of assets, your information may be transferred as part of that transaction, subject to this Policy.
• Mobile information and text-messaging consent: no mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with, or sold to, any third party.

Do Not Track and Global Privacy Control. We do not track you across other websites, and we do not let others do so through our Service, so we do not change anything in response to a browser's Do Not Track signal. We do not sell or share personal information. We still treat a Global Privacy Control signal as a request to opt out of sale and sharing for that browser.

California "Shine the Light." We do not disclose personal information to third parties for their own direct marketing.

Connecting Fresh Connects to an AI assistant

You can choose to connect your Fresh Connects account to an AI assistant app (for example, Claude or ChatGPT). Nothing is connected unless you sign in to Fresh Connects and press Allow. Each person connects with their own login; a connection belongs to that login alone.

• What the assistant can do: what your login can do on the Fresh Connects website — read your suppliers, customers, products, prices, stock, orders, lists and settings, and make the same changes you could make yourself. Your team role and account type still apply: an assistant connected by a read-only team member is read-only. Before anything consequential — placing an order, recording a payment, sending a message or a price list, hiding your storefront, changing who approves orders — the assistant shows you what it is about to do and does it only after you say yes. Administrator accounts cannot connect.
• What we share: when the assistant asks, we send it the answer to that question from your account, and we carry out the change you confirmed. The assistant's provider receives and handles what you say to it, and what we send back, under its own privacy policy and your settings with that provider; we do not control what the provider keeps.
• What we keep: which app you connected, when, and when it was last used, so we can keep the connection secure and let you disconnect it. Sign-in codes and access tokens are stored only in a scrambled form that cannot be turned back into the original. Changes the assistant makes are recorded the same way as changes you make on the website.
• Disconnecting: at any time in the assistant app. Changing your Fresh Connects password also disconnects every connected app.

4. Data Retention

We keep information for as long as it is needed for the purposes above, using these criteria:

• Account and business records — for as long as your account is active, and afterwards for as long as needed to complete open orders, resolve disputes and meet legal, tax and accounting obligations.
• Orders, invoices, credit and payment records — retained as business records of both parties to the transaction, including after either account closes, for the period required for tax and accounting purposes.
• Text, WhatsApp and call content and transcripts — retained while needed to process and support the related orders, to review automated-processing errors and to resolve billing questions. We do not currently apply a fixed deletion period to these records; you may request deletion under Section 5. A call transcript saved with an order is kept as part of that order.
• One-time codes — kept only in scrambled form; a code stops working after 10 minutes.
• Delivery problem reports and their photos — kept with the order as part of its records; a new report on the same order replaces the earlier report's photos. No fixed deletion period currently applies.
• Stock-count photos — not kept; only the counts you save are kept.
• Uploaded invoice and price-list files — deleted when you apply, save or cancel the review, or after 7 days without activity; the lines you apply are kept with your product, cost, stock and purchase records.
• QuickBooks connection — kept while the wholesaler stays connected. When it disconnects (Settings → Accounting → Disconnect from QuickBooks), or its account is deleted, we revoke our access at Intuit and delete the stored connection keys, the QuickBooks company number, the QuickBooks numbers we saved for customers and items, and the QuickBooks invoices we brought in. The invoice numbers, the paid status and the payment details already written onto its orders stay with those orders as part of its business records, and customers, products, costs and stock counts brought in from QuickBooks stay as the wholesaler's own records. A wholesaler can also remove Fresh Connects from inside QuickBooks; we then stop syncing and ask it to reconnect or disconnect.
• Usage, device and error logs — retained for as long as needed for security, diagnostics and billing; no fixed deletion period currently applies.

You may request deletion of your account at any time (Section 5). Records another user needs for its own orders, invoices or receivables are retained for that user.

5. Your Privacy Rights

Depending on where you live, you may have rights over your personal information. We honor the rights below for every user regardless of state, and we respond to verified requests within 45 days.

• Right to know / access: request a summary or copy of the personal information we hold about you and how it has been used or disclosed.
• Right to correct: ask us to correct inaccurate information (most account details can be edited in Settings).
• Right to delete: ask us to delete your personal information, subject to the retention criteria above and legal exceptions.
• Right to opt out of sale or sharing: we do not sell personal information or share it for targeted advertising, so there is nothing to opt out of.
• Right to limit use of sensitive information: we use sensitive information (such as account credentials and phone numbers used for security codes) only to provide the Service.
• Right to non-discrimination: we will not discriminate against you for exercising your privacy rights.

California residents have these rights under the California Consumer Privacy Act (CCPA/CPRA). Residents of other states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas and Oregon) may exercise the rights those laws grant in the same way.

To make a request, e-mail support@freshconnects.com with the subject "Privacy Request." We confirm receipt within 10 business days and respond within 45 days. If we need more time (up to 45 more days), we will tell you why. We verify requests by matching them to information we hold, usually with a code sent to the e-mail on your account. An authorized agent may make a request for you with your signed permission. If we decline a request, you may appeal by replying with the subject "Privacy Appeal"; we answer within 45 days.

When we act for a wholesaler. If you text or call a wholesaler's ordering number, or a wholesaler adds you as a customer, we handle your information on that wholesaler's behalf. You may send your request to the wholesaler or to us, and we will help the wholesaler respond.

6. Security

We use industry-standard security practices including encrypted connections (HTTPS), hashed passwords, token-based authentication, rate limiting, optional two-factor authentication for every account (authenticator app, e-mail code or text code) and required two-factor authentication for administrators. No system is completely secure; please use a strong, unique password and turn on two-factor authentication.

7. Children's Privacy

Fresh Connects is a B2B platform intended for business use only. We do not knowingly collect information from individuals under 18 years of age. If you believe we have collected information from someone under 18, contact us and we will delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page; for material changes we will notify users by e-mail or an in-app notice and may ask you to accept the updated Terms of Service and Privacy Policy before you continue.